Behind every event lie months of tireless effort. We capture your vision into lasting brand assets.
Who We Are
We create intentional event content that shapes how people experience your brand, even if they weren't in the room.
At LULAB Creative, we believe the way a moment is captured determines the story people will remember, the emotion they will feel, and the connection they will build with a brand.
That's why we approach every event with presence, strategy, and intuition, capturing the energy, details, and meaning behind what was created so our clients can position their brand not only in people's minds, but in their hearts.
Through intentional coverage, joyful collaboration, and elevated execution, we help meaningful brands turn real moments into lasting impact.
The LULAB Team in Motion
Our Value Differentiator
While most photographers focus solely on technique, at LULAB we focus on experience and business value.
01. Zero-Friction Operation
Your team doesn't chase photographers. You talk to a single LULAB Lead Director who orchestrates the entire technical crew seamlessly.
02. Commercial & Branding Vision
We shoot with strategic intent. We make sure your sponsors see their investment reflected and that the scale of the event comes through.
03. Dynamic Delivery
We eliminate cold, clunky links. We deliver your content through a personalized, polished landing page that's ready to share.
04. Social Intelligence & Great Energy
We're an innovative, creative, and socially intelligent team. We blend organically into your event's atmosphere without disrupting the logistics.
"We preserve what it felt like, not just document what happened."
We believe the way a moment is captured defines how a brand will be remembered. We believe the energy behind the camera shapes the final result, and that the workflow should be transparent, organized, and seamless, so your only job is to live your event.
Core Team
The creative and strategic core of LULAB, present in every project from start to finish.
Luis Cano
I'm Luis Cano, co-founder of LULAB Creative and Director of Photography. I studied advertising, graphic design, and ultimately photography, which is where I fell in love with telling stories through images. I started my professional career as a wedding photographer, where I learned the importance of reacting quickly to capture those unique, unrepeatable moments.
At LULAB, my role is to observe: to find what makes each event unique, understand what needs to be communicated, and discover what deserves to be told through images. There are so many details in an event that often go unnoticed, but they deserve to be captured with that same intention. The passion I bring to my work is simply a reflection of doing things with love.
I approach my work with great responsibility. However, my personal philosophy is to enjoy every single day, so chances are you'll see me at an event smiling and enjoying every click. I deeply love what I do, and I'm convinced that when you work with love, everything turns out better.
Laura Escudero
I'm Laura Escudero, Co-Founder and Executive Producer of LULAB Creative. For more than 14 years, I've worked in advertising, marketing, and brand communication, always believing that behind every successful brand there's a story worth telling. I'm passionate about people, creative ideas, and building relationships that last.
At LULAB, I'm the bridge between our clients and the creative team, leading every project from concept to final delivery. I believe great productions don't happen by chance, they're built through thoughtful planning, clear communication, and genuine collaboration. My role is to make the entire process feel effortless for our clients while ensuring every detail reflects the essence of their brand.
I'm a visionary by nature. I dream big, and I'm deeply committed to turning ideas into reality. I believe creativity is most powerful when it's supported by strategy, and that every production should leave a lasting impression long after the event is over.
Manuela Cataño
I'm Manuela Cataño, Creative Assistant at LULAB Creative. I've always been drawn to social media, audiovisual storytelling, and everything that happens in front of and behind the camera, and this role has given me the space to explore all of it.
At LULAB, my role moves across different parts of the process: from researching brands, trends, and visual references, to developing concepts and storytelling for LULAB and client campaigns. I plan content for digital platforms, edit audiovisual pieces, write copy across formats, and help bring ideas to life through mood boards. I believe communication only truly works when it connects with human emotion; behind every brand, every project, there are real feelings worth understanding and that's where I try to focus my attention.
I'm driven by curiosity. I love learning something new from every experience, every person, every moment and I bring that same energy into my work: adaptable, empathetic, and always ready to let my creativity flow.
Network of Specialized Partners
Depending on the scale and complexity of each event, our core team expands with a curated network of specialized photographers, videographers, editors, and producers, all operating under the same LULAB standard and creative direction. This ensures the same quality whether it's an intimate event or a large-scale activation.